Is your Wisconsin hotel needing social media marketing help? Look no further. Trust eMedia is your hotel social media marketing solution.
We know the "great depression" of 2008 happened and the Wisconsin Tourism industry took a big hit. Many hotels suffered and many have been suffering since. The numbers still just aren't what they used to be.
The summers have been busier and we know people are beginning to travel, again. They most likely are doing without something to make the vacation work to just get out of the house. Trust eMedia is located in Lake Geneva, WI and we just seen our summers get busier in the summer of 2011. Otherwise, our usual crowded summer resort town has been desolate, except when there is a concert at Alpine Valley. It used to take 2 hours to get through our downtown area and now it takes 2 minutes.
But, as marketers, we have to realize that another change has taken affect. That change is technology. Have you found that your old way of marketing just isn’t working any more. You are spending thousands of dollars on magazine, newspaper, television, and radio ads and are not seeing the return you used to see? This is because of the shift in technology and the way people have changed the way they buy. If you think about what has transpired over this time period, you will realize that people are now getting their news on the internet and in RSS feeds. Many people have Tivo and can skip television ads. Also, many people are now watching full-length television shows and movies online, not to mention streaming on Netflix. Almost everyone has a Smartphone and an Ipod. There are currently over 800 Million people on Facebook! Social media use is skyrocketing in all age groups, including 55+. Having all this technology has now changed the way people buy. Our hotel guests are searching the internet for hotels. They are evaluating travel review sites. They are performing searches on Facebook and Twitter. They are booking travel online and on their mobile phones. If technology has changed the way a hotel guest searches for a hotel and the way a hotel guest books a room at a hotel, then why haven’t you changed the way you market to potential hotel guest? It just makes sense.
Trust eMedia provides social media solutions and inbound marketing solutions to the Wisconsin Hotel Industry. We’ve been working in the Wisconsin Tourism Industry for over six years. Our President is a former Director of Sales and Marketing for a resort management company, marketing hotels in the US and overseas. We’ve been doing this a long time. Tracy Terry, the Founder of Trust eMedia is a featured speaker for the Wisconsin Hotel & Lodging Industry. She has presented presentations on social media to Wisconsin Hotels. Use the links to the right to learn more about the inbound marketing and social media services we offer Wisconsin Hotels.
Plus, let’s not forget about social search. Websites that have been +1′d, liked, or shared by your social media friends appear 1st in search results. Yes, we said first. Social media also gives your company a personal side and voice. Listen to your customer’s wants and needs. Social media is the perfect spot for hotel research and development. Find out what your guests like and don’t like about your hotel. Then, you can make improvements to the items they don’t like and focus your marketing on the things they do like. Social media will also help establish trust, credibility, thought leadership, and trusted reputation. And let’s not forget about those inbound links being passed around – great for SEO.
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