Content marketing encompasses the creation and sharing of remarkable and valuable content, such as a blog or video. Content marketing engages current and potential customers in an effort to make the customer react, thus developing thought leadership, lead generation, increased conversion rates, and improved brand loyalty. In plain English, the goal of content marketing is to rank your content for keywords in search engines and to obtain a website visitor’s contact information in exchange for your content marketing offer.
Each blog post, eBook, etc. should be optimized for keywords to rank well in search engines so your content can get spotted by customers. When a customer spots your content in search engines, your content marketing offer should be interesting and valuable enough to the website visitor that they are willing to provide you with their contact information in exchange for your content marketing offer. Obviously, some more tactics some into play with content marketing, such as: optimized landing pages, lead nurturing campaigns, call to action buttons, social media promotion, non-friction conversion forms, and your sales process.
Some examples of content marketing products are:
When educating your customer through content marketing, the customer recognizes your brand as an industry expert in your field.
Trust eMedia can provide you with a Content Marketing Plan to help your business achieve recognition as an industry expert and thought leader. We help your content get spotted in search engines where customers are searching and help you convert those website visitors to leads. When the time comes to make a sale, customers will be choosing the expert on the top of their mind, and that will be you.
Trust eMedia also provides content creation services. We help you create eBooks, Blogs, Videos, SlideShows, and more.
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