Inbound Marketing Methodology

The Inbound Marketing Method

 
The traditional ways of advertising to customers to gain more leads are now traditional days of the past. Customers want to develop a relationship with you and are seeking information before they buy. Our inbound marketing packages are designed to help you “get spotted” by customers and pull customers to you, thus increasing your leads.
 

Create Remarkable Content

Get Spotted. This is the first step in inbound marketing. Getting spotted involves creating remarkable content.  Trust eMedia creates remarkable content specifically for your target audience.  The content we produce for your business is interesting, controversial, entertaining, thought provoking, educational, and valuable to your audience.  Creating content is a critical step to growing your business by increasing web traffic and leads.  We will also optimize your content for the search engines and other channels, such as Twitter and YouTube.  Optimizing your content is extremely important as it will help your content get spotted, drawing traffic in from the internet.  Content is the king of inbound marketing.  Optimizing content helps your content get spotted by customers.  The next step is promoting your content on your social media networks, blogs, bookmarking sites, and other media channels.

Your content can be promoted in social media, blogs, email marketing campaigns, and pay-per-click campaigns (PPC).   Social media is a great place to promote content.  Leads coming in from social media sites are already interested in your product or service, so they are primed for sales.  All links coming back to your website are helping you gain trust with search engines.  Imagine for one moment the amount of links social media is spreading back to your website through tweets, re-tweets, social sharing networks, Facebook sharing, and more.  Millions of people are on the social networks and will be spreading your links. 

Promoting your content on your blog is equally important.  Blog readers will be sharing your blog post with others and spreading your blog link. It also allows for a call to action in your blog post and in your sidebar, which is a best practice.  Using a landing page for your pay-per-click campaign is also a best practice.  Therefore, promoting content using a PPC campaign is another great promotional avenue.  Search engine users will see your content on top of search results.  Trust eMedia will also be certain to promote your content in your email marketing campaigns as well.  Allowing your current database to see your remarkable content is a “no brainer”.

Convert Web Traffic to Leads

Convert. Converting your web traffic into customers is the next step in generating more revenue for your business. We help you convert your leads through key call to actions that attract the attention of buyers. We develop non-friction landing pages that will send your leads through the sales funnel. Lead nurturing campaigns with compelling offers and strategic landing pages will continue to move your leads through your sales funnel until they are ready to convert.

Analyze. Trust eMedia will analyze your marketing efforts with closed loop marketing analytics. We will determine which content marketing strategies are resonating most with your audience and producing the best conversion rates.  The information you gather will help save time and money, so you can focus your efforts on the best inbound marketing strategies that convert leads and grow your business. We will also analyze the keywords and phrases customers are using to find you online.  Trust eMedia will also identify companies that are visiting your website before they even become a lead.  You can then start targeting these prospects right away.  Lastly, we will analyze blogging efforts to see which blogs are being read, liked, shared, and commented on the most.  This will allow us to adjust our blog editorial calendar to focus on those articles which produce the best results for your business.  Maximize your return on investment (ROI) by measuring and repeating best practices.

Inbound Marketing First Steps

You’ve made the first step in growing your business. Inquire about our Inbound Marketing Packages today. Trust eMedia will contact you for a consultation to discuss your inbound marketing needs. If you would like to learn more about Trust eMedia’s Inbound Marketing Services please contact us at 262-204-7855 or info@trustemedia.com.