How to Set Up Your Pinterest Business Page

 
Finally, Pinterest has rolled out business pages!  Pinterest announced Wednesday on their blog that companies can now set up business accounts and they have also released terms of service specifically for businesses.

Why did Pinterest decide to finally give us business pages?  On their blog they stated, ” Thousands of businesses have become part of our community, giving great ideas, content and inspiration to people on Pinterest…   …We want to help more businesses provide great content on Pinterest and make it easy to pin from their websites. Today, we’re taking a first step toward that goal with some free tools and resources.”

If you are just getting started with Pinterest, you can go ahead and sign up for business account from the get-go.  The good news for existing account holder is that existing accounts can be easily converted to a business account.  Simply, click the “Convert your existing account button.”  Makes any changes you desire.  Agree to the terms.  You’re done!

Here’s the super easy breakdown:

1.  Got to http://business.pinterest.com.

2.  Click the big red “Convert your existing account” button.

3.  You should have been directed to a new page.  Choose your business type from the drop down menu.

4.  Type your business/brand’s contact name in the box below.  The contact name is not publicly shown.

5.  Next, change anything in the public information section below.  What you previously entered when you set up your account is shown.  In most cases, you won’t have to make any changes here, but it is important to note you have a limited amount of characters available in the About section.  It’s worth double checking to make sure your current information didn’t get cut off.

6.  Click the check box to agree to the terms of service.

7.  Click the red “Convert Account” button.

Pinterest provides a lot of information on their Pinterest Business Page.  Users can:  convert their Pinterest personal account into a business account,  read information on best practices for businesses, view how other businesses are using their pages, get Pinterest board widgets, follow buttons, pin it buttons, and view Pinterest logos and marketing guidelines.

We just went over how to convert your personal account to a business account.  Let’s take a look at best practices for businesses, next.  You can find everything Pinterest has to offer businesses on the “What Works” page.  Here, Pinterest helps businesses learn how to:  Tell Your Story, Build a Community, Send Traffic Your Way, and Learn and Grow.  Businesses can also view a variety of case studies from the “What Works” page.

To access Pinterest tools, visit the “Widget Builder” page.  I couldn’t find the buttons and widgets tools from the “What Works” page directly.  However, when I clicked on a case study, I was able to locate the buttons and widgets section from the left sidebar menu under “Related”.  Here’s the link to access Pinterest’s Buttons and Widgets (http://business.pinterest.com/widget-builder/).

Pinterest Follow Button Example:

Pinterest Profile Widget Example (Shows 30 of your latest pins):

Pinterest Board Widget Example (Shows up to 30 of your favorite board’s latest pins):

Businesses can access Pinterest’s Logos and Guidelines documentation here.

I am eager to see what new tools Pinterest will offer businesses in the upcoming months.

What do you think about the new Pinterest business pages, buttons, and widgets?  Have you converted your personal page or will you create a new, separate account for your business?  Do the new business pages make you want to devote more time to Pinterest or to set up a new account for the first time?  Tell us your thoughts in the comments below.

P.S. Earlier this month Pinterest released secret boards.

 
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Tags: social media